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Selected Video Projects
Smile Innovations
Content Marketing Strategy & Creation
This video was created for Smile Innovations, a modern dental clinic in Pharr, Texas, looking to establish itself as the leading provider of high-end dental care in the Rio Grande Valley.
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The Concept:
The client wanted to showcase their state-of-the-art technology and advanced services—such as All-on-4 implants, overdentures, and same-day crowns—while still highlighting their ability to provide comprehensive dental care. The message needed to position Smile Innovations as modern, top-notch, and worth the investment for patients seeking the best.
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Our Approach:
We crafted a video that balances trust and innovation. Through clean visuals, a confident tone, and a forward-looking style, the video communicates both the cutting-edge equipment and the human side of patient care. The goal was to help potential patients feel both assured and inspired to choose Smile Innovations for their dental needs.
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This project reflects our ability to translate a brand’s values into a compelling visual story—one that not only explains services but elevates how the audience perceives the brand.
Nexclin Global
Video Concept & Creation
Goal:
This project was created for a life sciences startup running a crowdfunding campaign. The goal was to explain the long delays in drug development, show the human impact of those delays, and present the company’s mission to make clinical trials faster, clearer, and more connected.
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Approach:
We built a narrative arc that moves from empathy (patients and families waiting for treatment) to the problem (outdated trial systems), and finally to the solution (how the company empowers research teams). The story is reinforced with clear visuals, emotional pacing, and key data points designed to both inform and inspire.
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Role:
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Story editing and script refinement
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Visual direction (pacing, transitions, and emotional tone)
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Motion graphics and text overlay for key statistics
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Final video editing and polish for crowdfunding launch
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Result
A compelling campaign video that balances emotion with clarity—helping the client connect with viewers, inspire trust, and drive support for their mission.
Sober Soldier
Video Concept & Creation
This project was created for Sober Soldier Gear, a brand built on the belief that sometimes the outdoors can save your life. The client’s vision was to craft a message that combined resilience, sobriety, and the healing power of nature into a powerful 30-second spot.
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The Concept:
Sober Soldier didn’t just want to showcase apparel—they wanted to share a movement. The video needed to capture both the rugged independence of the outdoors and the sense of community that comes from shared struggles.
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Our Approach:
We combined cinematic visuals—mountains, trails, campfires—with a grounded, motivational voiceover to tell a story bigger than just gear. By weaving together shots of solo hikers and groups in the wild, the video highlights both personal strength and collective support.
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The result is a brand film that positions Sober Soldier Gear not just as clothing, but as a message: You’re not alone.
YouBet
(Indiegogo Campaign)
Video Strategy, Concept & Creation
Client:
A tech startup launching YouBet, a motivational platform that lets users monetize their workouts or side hustles by competing in challenge-based pools.
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Goal:
The client wanted a bold, fast-paced video for their crowdfunding campaign, designed to inspire potential backers with the message: “Don’t bet on luck, bet on yourself.” The tone needed to be confident, motivational, and tech-savvy, in line with high-energy fitness apps and TikTok-style promos.
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Approach:
We leaned into a modern, upbeat aesthetic, using quick cuts, dynamic app screenshots, and bold kinetic text to highlight key features like leaderboards, streaks, and earnings.
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Challenges & Solutions:
Since the app is in the early stages of development, our resources of seeing the app in action were limited. Instead we kept the focus on creating a buzz around how it works and keeping it energetic.
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The timing had to be tight and punchy to hold viewers’ attention. We worked closely with the client to refine the pacing, ensuring each feature landed clearly while keeping momentum high.
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Result:
The final video captured the “bet on yourself” ethos—bold, engaging, and designed to convert. It was used on Indiegogo and across social media to drive awareness and backer engagement.
Smile Innovations
Life Moves Fast Campaign
Video Campaign Creation
In this branded lifestyle piece for Smile Innovations, we wanted to tell a story that reflects the pace of modern life — and the small but important things we tend to put off, like dental care.
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The concept opens with fast-paced action shots — surfing, motorcycling, parenting, running through the chaos of a packed day — and transitions into a calm, clean visual tone once we introduce the solution: a one-stop dental clinic that fits seamlessly into a busy lifestyle.
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From scripting to edit, our goal was to create something that felt cinematic, relatable, and brand-aligned without feeling like a typical dental commercial.
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Tone: Modern, confident, and reassuring
Target Audience: Adults aged 20–45 with full lives and full schedules
Role: Concept development, scriptwriting, editing, visual direction, VO